Overview
Who must attend
Duration
Outlines
Output
Contact Sales Advisor
Book now
Overview
Whether you’re a small business owner interested in adding Google Ads to your marketing budget, or a professional freelance marketer working to boost your client’s revenue.
Who must attend
- Anyone interested in learning about Google Ads
- Junior Digital Marketer wants to Specialized in Google Ads
- Anyone who wants to master the world’s most powerful and popular advertising platform
- Small Business Owners who want to increase their sales and revenue through their website
- Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage
- Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction on how they can succeed with AdWords
- Students who want to develop a set of professional marketing skills
- Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
- This course is NOT for you if you are not ready to take your online advertising and marketing seriously
- If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed
Duration
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27 hours (9 lectures)
Outlines
Psychology of Search
The Search Process
How an Advertiser Fits into the Search Process
Buying Funnel
Understanding The Buying Funnel
Target Users throughout the Funnel
Understanding Keyword
How Keywords Change During the Buying Funnel
Types of Keywords
Identify the Primary Searcher
Keyword Match Types
Difference Between Semantic and Syntactic Match Types
Using Syntactic Match Types Phrase Match
Using Semantic Match Types
Negative Keywords
Search Terms used to Trigger your Keywords
Negative Keyword Match Types Function
How to Use Negative Keywords Throughout your Account
Keyword Research
Examine the Website for Keywords and Keyword Ideas
Utilize Google Keyword Planner Tool to Gain Keyword Ideas
Other tools ( SEMruch )
Creating Compelling Ads
Understand Ad Components
Where to Send Traffic
Features and Benefits
Create a Call-to-Action
Craft Ads That Match the Buying Cycle
Ad Testing
Types of Ad Testing
Single and Multi Ad Group Testing
Testing Metrics and Data
Ad Extensions
Meaning of Ad Extensions
List Additional Options to Interact with Your Business
Create Special Promotions and Prices for Ads
Use Additional Options
Campaign Types Budget and Reach
Choosing the Appropriate Campaign Type
Selecting the Right Networks for Your Ads
Setting and Controlling Your Budgets
Exploring Other Settings
Location and Language Targeting
Choosing the Locations for Your Ads
Using Advanced Location
Choosing the Languge for Your Ads
Audience Types
Target Users with In-Market
Target Users with Affinity Audiences
Search Campaign
Creating serach campaing
Display Network
Understanding the Targeting Options
Listing the Display Ad Formats
Choosing the Targeting Method Based on the Funnel
Display Targeting Options
Contextual Targeting
Placement Targeting
Layered Targeting
Blocking Inappropriate Content
Display Ad Formats
Introduction
Create Effective Responsive Ads
Upload Image Ads
When to Use Image and Responsive Ads
Bidding and Attribution
Choose a Bid Method
Automate Manual Bidding
Reporting and Testing
Customize the Interface
Create Reports and Dashboards
Click Fraud
Ad group organization
Create Tightly Themed Ad Groups
Bulk Ad Group Creation
Campaign Organization
When to Create Seperate Campaigns
Organize Campaigns Based on the Goals
Process of Account Organization
Quality Score
How Ad Rank Functions
The Quality Score Factors
Difference between Visible vs Auction Quality Scores
Working with Quality Score
Working with Quality Score
Assess Quality Score Data
Improving Your Quality Score
Setting Up Your PPC Strategy
Plan and conduct a strategic Interview
Create a Maketing Plan
Create a checklist to ensure Completion
Creating Your Account
Create the Account
Video Campaigns
Create a Video Campaign
Output
- Drive Consistent, Round-The-Clock Traffic to Your Website or Landing Page
- Use Conversion Tracking to Determine the Value of Your Ad Campaigns
- Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
- Remarket to Your Previous Website Visitors to Get Them Coming Back to Your Site
- Advertise Your Products and Services Online Effectively
- Monetize The More Than 6 billion Daily Searches on Google
- Boost Traffic and Increase Sales to Your Website
Contact Sales Advisor
Book now
Pricing and payment methods
2400 EGP
Payment methods:
🔹 Cash / visa at our office:
14 Batlemous Al-falaki, Saba Basha, Alexandria
📍 https://goo.gl/maps/2CE3MKV3xfxdRmq29
🔹 Vodafone cash
🔹 Bank transfer
