Who must attend
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Whether you’re a small business owner interested in adding Google Ads to your marketing budget, or a professional freelance marketer working to boost your client’s revenue.

Who must attend

  • Anyone interested in learning about Google Ads 
  • Junior Digital Marketer wants to Specialized in Google Ads 
  • Anyone who wants to master the world’s most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their website
  • Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction on how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
  • This course is NOT for you if you are not ready to take your online advertising and marketing seriously
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed


  • 27 hours (9 lectures)


Psychology of Search

The Search Process

How an Advertiser Fits into the Search Process


Buying Funnel

Understanding The Buying Funnel

Target Users throughout the Funnel


Understanding Keyword

How Keywords Change During the Buying Funnel

Types of Keywords

Identify the Primary Searcher


Keyword Match Types

Difference Between Semantic and Syntactic Match Types

Using Syntactic Match Types Phrase Match

Using Semantic Match Types


Negative Keywords

Search Terms used to Trigger your Keywords

Negative Keyword Match Types Function

How to Use Negative Keywords Throughout your Account


Keyword Research

Examine the Website for Keywords and Keyword Ideas

Utilize Google Keyword Planner Tool to Gain Keyword Ideas

Other tools ( SEMruch )


Creating Compelling Ads


Understand Ad Components

Where to Send Traffic

Features and Benefits

Create a Call-to-Action

Craft Ads That Match the Buying Cycle


Ad Testing

Types of Ad Testing

Single and Multi Ad Group Testing

Testing Metrics and Data


Ad Extensions

Meaning of Ad Extensions

List Additional Options to Interact with Your Business

Create Special Promotions and Prices for Ads

Use Additional Options



Campaign Types Budget and Reach

Choosing the Appropriate Campaign Type

Selecting the Right Networks for Your Ads

Setting and Controlling Your Budgets

Exploring Other Settings


Location and Language Targeting

Choosing the Locations for Your Ads

Using Advanced Location

Choosing the Languge for Your Ads


Audience Types

Target Users with In-Market

Target Users with Affinity Audiences


Search Campaign

Creating serach campaing


Display Network


Understanding the Targeting Options

Listing the Display Ad Formats

Choosing the Targeting Method Based on the Funnel


Display Targeting Options


Contextual Targeting

Placement Targeting

Layered Targeting

Blocking Inappropriate Content


Display Ad Formats


Create Effective Responsive Ads

Upload Image Ads

When to Use Image and Responsive Ads



Bidding and Attribution

Choose a Bid Method

Automate Manual Bidding


Reporting and Testing

Customize the Interface

Create Reports and Dashboards

Click Fraud

Ad group organization

Create Tightly Themed Ad Groups

Bulk Ad Group Creation


Campaign Organization

When to Create Seperate Campaigns

Organize Campaigns Based on the Goals

Process of Account Organization

Quality Score

How Ad Rank Functions

The Quality Score Factors

Difference between Visible vs Auction Quality Scores

Working with Quality Score

Working with Quality Score

Assess Quality Score Data

Improving Your Quality Score


Setting Up Your PPC Strategy

Plan and conduct a strategic Interview

Create a Maketing Plan

Create a checklist to ensure Completion

Creating Your Account

Create the Account 

Video Campaigns

Create a Video Campaign


  • Drive Consistent, Round-The-Clock Traffic to Your Website or Landing Page
  • Use Conversion Tracking to Determine the Value of Your Ad Campaigns
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Remarket to Your Previous Website Visitors to Get Them Coming Back to Your Site
  • Advertise Your Products and Services Online Effectively
  • Monetize The More Than 6 billion Daily Searches on Google
  • Boost Traffic and Increase Sales to Your Website



Contact Sales Advisor

Book now

Pricing and payment methods

2400 EGP

Payment methods:
🔹 Cash / visa at our office:
14 Batlemous Al-falaki, Saba Basha, Alexandria
📍  https://goo.gl/maps/2CE3MKV3xfxdRmq29
🔹 Vodafone cash
🔹 Bank transfer

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Pay the 1st Instalment