Who must attend
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Learn how to build a thoroughly social media campaign for any business based on a well-established marketing plan, to implement this on Social Media channels with various ways and tools. In addition to applying all the diploma tracks through the graduation project on a real case, here comes the training to make the graduates qualified for the labor market.

Who must attend

  • Fresh graduates or university students who would like to start in Digital Marketing Career
  • People who work in a Digital Marketing company
  • Anyone who wants to shift their career
  • Business owners and Entrepreneurs.


  • 60 hours (3 Months)
  • 20 Lectures 
  • 3 hours/ twice weekly (3 months of study)
  • 120 Hours (1 month) training in a Digital Marketing company
  • o 3 hours twice weekly


🔹 Basic Principles of Marketing:

  • Difference between Marketing and Sales
  • Buyer’s journey
  • Marketing mix 4Ps
  • Basics in Digital Marketing


🔹Developing Marketing Strategy by SOSTAC Model

  • Obtaining market research
  • Competitor analysis
  • Situation analysis
  • Targeting audience «STP»
  • How to set Marketing objectives «SMART»
  • How to build the right buyer persona
  • Action plan
  • KPIs and control


🔹Managing Social Media platforms:

« Facebook, Instagram, Twitter, Snapchat, TikTok, Snapchat & LinkedIn »

  • Creating professional pages and business accounts
  • Pages and accounts management and moderation
  • How to build successful campaigns
  • Tips and tricks


🔹 Running Ads Campaigns on Social Media platforms

« Facebook & Instagram »

  • Identifying Facebook polices
  • Implementing your strategy in creating ads.
  • Various ad forms and when to use each form of them.
  • How to set campaign objectives relating to your business goal.
  • Tips and tricks for improving ads results
  • Discussion of positive ads case studies on social media
  • Ads reporting and insights.


🔹Content creation

  • Basics of creating content helping in achieving your marketing objectives
  • How to identify the suitable tone of voice according to the brand and target audience
  • Various types of content.
  • How to set a content plan.


🔹Graphic Design Principles

  • How to identify design problems.
  • How to communicate with the graphic designer. to match the idea of the campaign.
  • How to make a professional design for social media using the Canva site


🔹How to deal with your customers as a freelancer


🔹Final Projects:

1-Applying what you have studied along with the diploma in an actual project with real clients.

2-Writing an article on the academy website to be uploaded with your name.


🔹Mentorship for following the tasks and projects

🔹🔹Training in a real Digital Marketing company (120 hours).


  • Design a well entirely Digital Marketing strategy.
  • Develop a unique competitive advantage in the Social Media Marketing field.
  • Know how to plan and execute a complete Social Media campaign.
  • Use the different Social Media platforms that are in focus in Egypt and Gulf area.
  • Run Social Media Ads, optimize the budget, and measure the results.
  • Develop and implement a strong content plan and also create a high-quality piece of content.


Contact Sales Advisor

Book now

Pricing and payment methods

3500 EGP

Payment methods:
🔹 Cash / visa at our office:
14 Batlemous Al-falaki, Saba Basha, Alexandria
📍  https://goo.gl/maps/2CE3MKV3xfxdRmq29
🔹 Vodafone cash
🔹 Bank transfer

Pay cash now

Pay the 1st Instalment