Overview
Who must attend
Duration
Outlines
Output
Contact Sales Advisor
Book now
Overview
Learn how to build a thoroughly social media campaign for any business based on a well-established marketing plan, to implement this on Social Media channels with various ways and tools. In addition to applying all the diploma tracks through the graduation project on a real case, here comes the training to make the graduates qualified for the labor market.
Who must attend
- Fresh graduates or university students who would like to start in Digital Marketing Career
- People who work in a Digital Marketing company
- Anyone who wants to shift their career
- Business owners and Entrepreneurs.
Duration
- 60 hours (3 Months)
- 20 Lectures
- 3 hours/ twice weekly (3 months of study)
- 120 Hours (1 month) training in a Digital Marketing company
- o 3 hours twice weekly
Outlines
🔹 Basic Principles of Marketing:
- Difference between Marketing and Sales
- Buyer’s journey
- Marketing mix 4Ps
- Basics in Digital Marketing
🔹Developing Marketing Strategy by SOSTAC Model
- Obtaining market research
- Competitor analysis
- Situation analysis
- Targeting audience «STP»
- How to set Marketing objectives «SMART»
- How to build the right buyer persona
- Action plan
- KPIs and control
🔹Managing Social Media platforms:
« Facebook, Instagram, Twitter, Snapchat, TikTok, Snapchat & LinkedIn »
- Creating professional pages and business accounts
- Pages and accounts management and moderation
- How to build successful campaigns
- Tips and tricks
🔹 Running Ads Campaigns on Social Media platforms
« Facebook & Instagram »
- Identifying Facebook polices
- Implementing your strategy in creating ads.
- Various ad forms and when to use each form of them.
- How to set campaign objectives relating to your business goal.
- Tips and tricks for improving ads results
- Discussion of positive ads case studies on social media
- Ads reporting and insights.
🔹Content creation
- Basics of creating content helping in achieving your marketing objectives
- How to identify the suitable tone of voice according to the brand and target audience
- Various types of content.
- How to set a content plan.
🔹Graphic Design Principles
- How to identify design problems.
- How to communicate with the graphic designer. to match the idea of the campaign.
- How to make a professional design for social media using the Canva site
🔹How to deal with your customers as a freelancer
🔹Final Projects:
1-Applying what you have studied along with the diploma in an actual project with real clients.
2-Writing an article on the academy website to be uploaded with your name.
🔹Mentorship for following the tasks and projects
🔹🔹Training in a real Digital Marketing company (120 hours).
Output
- Design a well entirely Digital Marketing strategy.
- Develop a unique competitive advantage in the Social Media Marketing field.
- Know how to plan and execute a complete Social Media campaign.
- Use the different Social Media platforms that are in focus in Egypt and Gulf area.
- Run Social Media Ads, optimize the budget, and measure the results.
- Develop and implement a strong content plan and also create a high-quality piece of content.
Contact Sales Advisor
Book now
Pricing and payment methods
3500 EGP
Payment methods:
🔹 Cash / visa at our office:
14 Batlemous Al-falaki, Saba Basha, Alexandria
📍 https://goo.gl/maps/2CE3MKV3xfxdRmq29
🔹 Vodafone cash
🔹 Bank transfer
