Learn how to reach your target audience on social media platforms using very effective techniques, academic knowledge, and case studies with experts.
- Social Media specialist wants to specialize in Media Buying.
- Media buyers want to enhance their knowledge in the field.
- Business owner – with marketing background – wants to sell their products or services online.
- 42 hours (14 lectures)
- Facebook and Instagram ads
A-Level 1 (introduction) beginner
-Segmentation and Targeting review.
-Highlighting on ads policies.
-Starting ad does not start from the ad
-Introduction to Ads.
-Boost post VS. Ads Manager.
-Facebook and Instagram ads types and objectives
B-Level 2 professional ads
-ways to choose the right location
-Creating an ad account with settings.
-Campaign, Ad sets, and Ads.
-How to set the right KPIs for your ads?
-Targeting tips and tricks (Interests, Behaviours, and Demographics).
-Custom audience and Lookalike ads.
-Placements Vs. Post location.
C-Level 3 advanced ads
**Creating your own Website by WordPress for applying ads types
-Awareness ads types (Reach – Brand awareness).
-Consideration ads types (Video – App install).
-How to set a Facebook pixel? And how to track it.
-The best practice Engagement ads types.
-The best practice Message ads types.
-Instagram ads – Tips and Tricks. From ads manager.
-Creating real ads.
-Workshop to create ads for all participants.
-Analysis of the KPI or the ads.
D-Level 4 Expert after ads
-How to achieve the maximum results at a lower cost.
-Internal Instagram ads from the app.
-Media buying Freelance keys.
-How it works (choose your target – Awareness to your audience)
– Set professional account
-Consideration (video views – pre-roll views –app installs –website clicks – engagement –increase followers)
-Awareness (brand awareness)
-Consideration (website visits – engagement – video views)
-Conversion (lead generation – website conversion)
4-Brief on Snapchat and Tiktok ads.
- By the end of the diploma, you will be able to manage paid ads campaigns on Social Media platforms strategically:
Facebook, Instagram, Twitter, LinkedIn, Snapchat & TikTok
- By applying Sales Funnel, detailed Targeting, and budget optimization
- Building your own Website using WordPress for applying some advanced ad types in addition to Facebook pixel & re-targeting
- Analysis & Reporting and more .. to be an expert Media Buyer.
Pricing and payment methods
🔹 Cash / visa at our office:
14 Batlemous Al-falaki, Saba Basha, Alexandria
🔹 Vodafone cash
🔹 Bank transfer