Media Buying Advanced Diploma

Overview

A comprehensive advanced-level diploma designed for those who want to master media buying. Learn website setup, advanced ad strategies, sales funnels, tracking techniques, and performance analysis across multiple platforms.

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Duration

• Total: 36 hours (1.5 months)

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What You Will Learn

Website & Pixel Setup

• Understanding website types and how to create one
• Setting up Pixel tracking and different integration methods

Advanced Ad Strategies

• Applying Sales Funnel techniques for better conversion
• Precision audience targeting, budgeting, and retargeting
• Scaling ad campaigns using advanced methods

Performance Analysis & Case Studies

• Analyzing successful & failed ad campaigns
• Studying unique Meta Ads cases for niche targeting
• Extracting detailed reports and improving future campaigns

Google Ads Advanced

• Mastering Google Merchant & Google Shopping Ads
• Implementing Performance Max campaigns

Tracking & Analytics

• Using Google Tag Manager for better tracking
• Understanding ad performance metrics and optimization