Learn how to reach your target audience on social media platforms using very effective techniques, academic knowledge, and case studies with experts.
- Social Media specialist wants to specialize in Media Buying.
- Media buyers want to enhance their knowledge in the field.
- Business owner – with marketing background – wants to sell their products or services online.
Duration: 66 hours (22 lectures)
- Facebook and Instagram ads
A-Level 1 (introduction) beginner
-Segmentation and Targeting review.
-Highlighting on ad policies.
-Starting ad does not start from the ad
-Introduction to Ads.
-Boost post VS. Ads Manager.
-Facebook and Instagram ad types and objectives
B-Level 2 professional ads
-ways to choose the right location
-Creating an ad account with settings.
-Campaign, Ad sets, and Ads.
-How to set the right KPIs for your ads?
-Targeting tips and tricks (Interests, Behaviours, and Demographics).
-Custom audience and Lookalike ads.
-Placements Vs. Post location.
C-Level 3 advanced ads
**Creating your own Website by WordPress for applying ads types
-Awareness ads types (Reach – Brand awareness).
-Consideration ad types (Video – App install).
-How to set a Facebook pixel? And how to track it.
-The best practice Engagement ad types.
-The best practice Message ad types.
-Instagram ads – Tips and Tricks. From ads manager.
-Creating real ads.
-Workshop to create ads for all participants.
-Analysis of the KPI or the ads.
D-Level 4 Expert after ads
-How to achieve the maximum results at a lower cost.
-Internal Instagram ads from the app.
-Media buying Freelance keys.
-How it works (choose your target – Awareness to your audience)
– Set professional account
-Consideration (video views – pre-roll views –app installs –website clicks – engagement –increase followers)
-Awareness (brand awareness)
-Consideration (website visits – engagement – video views)
-Conversion (lead generation – website conversion)
4-Snapchat and TikTok ads.
Google ads track:
Psychology of Search
The Search Process
How an Advertiser Fits into the Search Process
Understanding The Buying Funnel
Target Users throughout the Funnel
How Keywords Change During the Buying Funnel
Types of Keywords
Identify the Primary Searcher
Keyword Match Types
Difference Between Semantic and Syntactic Match Types
Using Syntactic Match Types Phrase Match
Using Semantic Match Types
Search Terms Used to Trigger Your Keywords
Negative Keyword Match Types Function
How to Use Negative Keywords Throughout Your Account
Examine the Website for Keywords and Keyword Ideas
Utilize Google Keyword Planner Tool to Gain Keyword Ideas
Other tools ( SEMruch )
Creating Compelling Ads
Understand Ad Components
Where to Send Traffic
Features and Benefits
Create a Call-to-Action
Craft Ads That Match the Buying Cycle
Types of Ad Testing
Single and Multi-Ad Group Testing
Testing Metrics and Data
Meaning of Ad Extensions
List Additional Options to Interact with Your Business
Create Special Promotions and Prices for Ads
Use Additional Options
Campaign Types Budget and Reach
Choosing the Appropriate Campaign Type
Selecting the Right Networks for Your Ads
Setting and Controlling Your Budgets
Exploring Other Settings
Location and Language Targeting
Choosing the Locations for Your Ads
Using Advanced Location
Choosing the Language for Your Ads
Target Users with In-Market
Target Users with Affinity Audiences
Creating search campaign
Understanding the Targeting Options
Listing the Display Ad Formats
Choosing the Targeting Method Based on the Funnel
Display Targeting Options
Blocking Inappropriate Content
Display Ad Formats
Create Effective Responsive Ads
Upload Image Ads
When to Use Image and Responsive Ads
Bidding and Attribution
Choose a Bid Method
Automate Manual Bidding
Reporting and Testing
Customize the Interface
Create Reports and Dashboards
Ad group organization
Create Tightly Themed Ad Groups
Bulk Ad Group Creation
When to Create Separate Campaigns
Organize Campaigns Based on the Goals
Process of Account Organization
How Ad Rank Functions
The Quality Score Factors
Difference between Visible vs Auction Quality Scores
Working with Quality Score
Assess Quality Score Data
Improving Your Quality Score
Setting Up Your PPC Strategy
Plan and conduct a strategic Interview
Create a Marketing Plan
Create a checklist to ensure the Completion
Creating Your Account
Create the Account
Create a Video Campaign
Google search console
- By the end of the diploma, you will be able to manage paid ads campaigns on Social Media platforms strategically:
Facebook, Instagram, Twitter, LinkedIn, Snapchat & TikTok + Google
- By applying a Sales Funnel, detailed Targeting, and budget optimization
- Building your own Website using WordPress for applying some advanced ad types in addition to Facebook pixel & re-targeting
- Analysis & Reporting and more .. to be an expert Media Buyer.
Price: 5500 L.E
- Lectures 0
- Quizzes 0
- Duration 66 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes