Content Marketing Course

Content Marketing Course

Duration: 36 hours / 12 lectures

Course content:

Content Creation and Copywriting basics and the difference between them

Different types of content and their uses

Planning before writing content and how to create a complete content strategy professionally

How to research before writing

Defining the target audience and buyer persona

Defining competitors and analyzing them

The main goals that content marketing achieves, which will benefit the business

The best methods for reaching the customer and understanding their behavior, and thus determining the appropriate tone of voice for writing content based on the price of the product or service and the type of consumer

Writing phase

How to choose titles and their types

Copywriting: How to enter the field of advertising and write strong content that will achieve immediate sales

Content Creation: How to build a brand that is fixed in people’s minds and reach the consumer to the loyalty phase

How to write content of all types for the basic platforms such as Facebook, Instagram, and Twitter

Content templates and how to write a single piece of content in more than one form

How to develop your writing skills and enhance creativity, and what are the steps you follow to reach a creative idea in a short time

How to write in the storytelling style and how it will affect the brand

The importance of editing after writing to make the piece of content suitable for writing and advertising standards

How to write articles for websites and choose the appropriate keywords

How to create viral content

How to write emails to benefit from email marketing