Content Marketing Course

Overview

This course equips you with the skills to build a professional content strategy, understand your target audience, and create engaging, sales-driven content for various platforms.

Duration

• Total: 30hours (7 sessions)

What You Will Learn

 Module 1: Content Strategy & Audience Analysis

• Understanding Target Audience & Buyer Persona
• Conducting Competitive Analysis
• Setting Content Marketing Goals that benefit the business

 Module 2: The Writing Process

✍️ Searching Phase:

• Defining Tone of Voice for different audiences
• Finding reliable sources for research
• Structuring ideas effectively before writing

✍️ Writing Phase:

• Using content creation models to build brand loyalty
• Writing sales-driven copywriting
• Optimizing content for Facebook, Instagram, Twitter, Snapchat, and TikTok
• Making content engaging to keep the audience reading
• Writing SEO-friendly articles and selecting the right keywords
• Creating captivating headlines & using storytelling techniques
• Developing video scripts for YouTube, TikTok, and Reels
• Leveraging Trends & Real-Time Marketing
• Writing for the Gulf market with localized content & dialects

✍️ Editing Phase:

• Revising and refining content to meet marketing & advertising standards

Content Creation & Tools

• Developing creativity & generating fresh ideas quickly
• Using AI tools for content rephrasing (Arabic & English)
• Exploring AI-powered tools for creating creative visuals