Overview
Our Digital Marketing Diploma is your ultimate step into the world of modern marketing. With a focus on practical learning and real-world applications, this course will help you master the skills needed to thrive in digital marketing, including content creation, social media management, paid ads, and SEO strategies.
Duration
- Standard Track: 4.5 months
- Intensive Track: 2.5 months
- Practical Training: 1 month (120 hours)
What You Will Learn
Marketing Fundamentals
- The difference between marketing and sales.
- The 4Ps of marketing and how they shape business strategies.
- Understanding the buyer’s journey and core marketing concepts.
Creating Marketing Strategies
- Building strategies using the SOSTAC model.
- Conducting market research and competitor analysis.
- Defining SMART goals and identifying your target audience.
- Crafting buyer personas to align with your business goals.
Social Media Management
- Mastering platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Setting up professional accounts and managing them effectively.
- Planning and running successful ad campaigns.
Paid Advertising Skills
- Learning how to use Ads Manager for Facebook, TikTok, and Snapchat.
- Choosing the right ad types and optimizing performance.
- Analyzing ad results and improving future campaigns.
Marketing Content
- Writing engaging content to meet marketing objectives.
- Developing a tone of voice tailored to your brand and audience.
- Planning and creating various types of content, including video scripts.
Essential Digital Marketing Skills
- Search Engine Optimization (SEO) to improve website visibility.
- Creating and managing Google Ads campaigns.
- E-commerce basics: building stores, writing product descriptions, and increasing sales.
- Using AI tools to enhance marketing performance.
Practical Experience
- Completing real-world projects during a one-month training program.
- Gaining mentorship and building a portfolio with hands-on application.
Course Features
- Lectures 35
- Quiz 0
- Duration 104 hours
- Skill level All levels
- Language English
- Students 2000
- Assessments Yes