Digital Marketing Diploma

Overview

Our Digital Marketing Diploma is your ultimate step into the world of modern marketing. With a focus on practical learning and real-world applications, this course will help you master the skills needed to thrive in digital marketing, including content creation, social media management, paid ads, and SEO strategies.

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Duration

• Standard Track: 4.5 months
• Intensive Track: 2.5 months
• Practical Training: 1 month (120 hours)

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What You Will Learn

Marketing Fundamentals

• The difference between marketing and sales.
• The 4Ps of marketing and how they shape business strategies.
• Understanding the buyer’s journey and core marketing concepts.

Creating Marketing Strategies

• Building strategies using the SOSTAC model.
• Conducting market research and competitor analysis.
• Defining SMART goals and identifying your target audience.
• Crafting buyer personas to align with your business goals.

Social Media Management

• Mastering platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Setting up professional accounts and managing them effectively.
• Planning and running successful ad campaigns.

Paid Advertising Skills

• Learning how to use Ads Manager for Facebook, TikTok, and Snapchat.
• Choosing the right ad types and optimizing performance.
• Analyzing ad results and improving future campaigns.

Marketing Content

• Writing engaging content to meet marketing objectives.
• Developing a tone of voice tailored to your brand and audience.
• Planning and creating various types of content, including video scripts.

Essential Digital Marketing Skills

• Search Engine Optimization (SEO) to improve website visibility.
• Creating and managing Google Ads campaigns.
• E-commerce basics: building stores, writing product descriptions, and increasing sales.
• Using AI tools to enhance marketing performance.

Practical Experience

• Completing real-world projects during a one-month training program.
• Gaining mentorship and building a portfolio with hands-on application.