Digital Marketing Diploma

Overview

            This full-stack diploma is your path to a well-established career in Digital Marketing. Through Academic knowledge, case studies as well and practice on 13 tracks of Marketing basics, Strategy, sponsored ads, content creation, and much more. In addition to applying for your graduation project to be more qualified for the labor market.

Duration:

• 99 hours (33 Lectures) + 1-month training in a Digital Marketing Company
  •  3 hours/ twice weekly (4.5 months)
  •  3 hours/ 3 times weekly (2.5 months – Intensive) 

Outlines:

Diploma content:

🔹 Basic Principles of Marketing:

• Difference between Marketing and Sales
• Buyer’s journey
• Marketing mix 4Ps
• Basics in Digital Marketing

🔹Developing Marketing Strategy by SOSTAC Model

• Obtaining market research
• Competitor analysis
• Situation analysis
• Targeting audience «STP»
• How to set Marketing objectives «SMART»
• How to build the right buyer persona
• Action plan
• KPIs and control

🔹Managing Social Media platforms:

« Facebook, Instagram, Twitter, Snapchat, TikTok, Snapchat & LinkedIn »

• Creating professional pages and business accounts
• Pages and accounts management and moderation
• How to build successful campaigns
• Tips and tricks

🔹 Running ad campaigns on Social Media platforms

« Facebook, Instagram, Snapchat & TikTok »

• Identifying Ad policies
• Implementing your own strategy in creating ads.
• Various ad forms and when to use each form of them.
• How to set campaign objectives relating to your business goal.
• Tips and tricks for improving ads results
• Discussion of positive ads case studies on social media
• Ads reporting and insights.

🔹Creating YouTube channel and ads

🔹Content Marketing

• Basics of creating content helping in achieving your marketing objectives
• How to identify the suitable tone of voice according to the brand and target audience
• Various types of content.
• Videos Scriptwriting
• How to set a content plan.

🔹Graphic Design Principles

• How to identify design problems.
• How to communicate with the graphic designer. to match the idea of the campaign.
• How to make a professional design for social media using Canva site

🔹Website Creation by WordPress 

🔹SEO

🔹Google Ads

🔹E-commerce

• Origin of E-commerce
• Statistics of E-commerce around the world
• How to create content for your products
• Best practices to increase your sales
• How to link your store with Facebook & Instagram shops.

🔹How to deal with your customers as a freelancer

🔹Final Projects:

1-Applying what you have studied along with the diploma in an actual project with real clients.

2-Writing an article on the academy website to be uploaded with your name.

🔹Mentorship for following the tasks and projects

🔹🔹Training in a real Digital Marketing company (120 hours).

Price:

 The price is 6250 L.E