Google Ads Course

Overview

Whether you’re a small business owner interested in adding Google Ads to your marketing budget, or a professional freelance marketer working to boost your client’s revenue.

Duration:

27 hours (9 lectures)

Target audience

• Anyone interested in learning about Google Ads 
• Junior Digital Marketer wants to Specialized in Google Ads 
• Anyone who wants to master the world’s most powerful and popular advertising platform
• Small Business Owners who want to increase their sales and revenue through their website
• Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage
• Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step-by-step instruction on how they can succeed with AdWords
• Students who want to develop a set of professional marketing skills
• Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
• This course is NOT for you if you are not ready to take your online advertising and marketing seriously
• If you have ANY product or service that you want to promote, advertise, or sell online, this course will give you the best tools and skills to succeed

Outlines:

Psychology of Search

The Search Process

How an Advertiser Fits into the Search Process

Buying Funnel

Understanding The Buying Funnel

Target Users throughout the Funnel

Understanding Keyword

How Keywords Change During the Buying Funnel

Types of Keywords

Identify the Primary Searcher

Keyword Match Types

Difference Between Semantic and Syntactic Match Types

Using Syntactic Match Types Phrase Match

Using Semantic Match Types

Negative Keywords

Search Terms Used to Trigger Your Keywords

Negative Keyword Match Types Function

How to Use Negative Keywords Throughout Your Account

Keyword Research

Examine the Website for Keywords and Keyword Ideas

Utilize Google Keyword Planner Tool to Gain Keyword Ideas

Other tools ( SEMruch )

Creating Compelling Ads

Understand Ad Components

Where to Send Traffic

Features and Benefits

Create a Call-to-Action

Craft Ads That Match the Buying Cycle

Ad Testing

Types of Ad Testing

Single and Multi-Ad Group Testing

Testing Metrics and Data

Ad Extensions

Meaning of Ad Extensions

List Additional Options to Interact with Your Business

Create Special Promotions and Prices for Ads

Use Additional Options

Campaign Types Budget and Reach

Choosing the Appropriate Campaign Type

Selecting the Right Networks for Your Ads

Setting and Controlling Your Budgets

Exploring Other Settings

Location and Language Targeting

Choosing the Locations for Your Ads

Using Advanced Location

Choosing the Language for Your Ads

Audience Types

Target Users with In-Market

Target Users with Affinity Audiences

Search Campaign

Creating search campaign

Display Network

Understanding the Targeting Options

Listing the Display Ad Formats

Choosing the Targeting Method Based on the Funnel

Display Targeting Options

Contextual Targeting

Placement Targeting

Layered Targeting

Blocking Inappropriate Content

Display Ad Formats

Introduction

Create Effective Responsive Ads

Upload Image Ads

When to Use Image and Responsive Ads

Bidding and Attribution

Choose a Bid Method

Automate Manual Bidding

Reporting and Testing

Customize the Interface

Create Reports and Dashboards

Click Fraud

Ad group organization

Create Tightly Themed Ad Groups

Bulk Ad Group Creation

Campaign Organization

When to Create Separate Campaigns

Organize Campaigns Based on the Goals

Process of Account Organization

Quality Score

How Ad Rank Functions

The Quality Score Factors

Difference between Visible vs Auction Quality Scores

Working with Quality Score

Assess Quality Score Data

Improving Your Quality Score

Setting Up Your PPC Strategy

Plan and conduct a strategic Interview

Create a Marketing Plan

Create a checklist to ensure the Completion

Creating Your Account

Create the Account

Video Campaigns

Create a Video Campaign

Google search console

Google certification

Output

• Drive Consistent, Round-The-Clock Traffic to Your Website or Landing Page
• Use Conversion Tracking to Determine the Value of Your Ad Campaigns
• Create, Develop, and Optimize Your Own Profitable Google AdWords Campaigns
• Remarket to Your Previous Website Visitors to Get Them Coming Back to Your Site
• Advertise Your Products and Services Online Effectively
• Monetize The More Than 6 Billion Daily Searches on Google
• Boost Traffic and Increase Sales to Your Website

Price: 2700 L.E