Overview
The Marketing Strategy Course provides a clear and structured approach to building strong marketing plans. It covers essential marketing concepts, strategic planning using the SOSTAC model, audience analysis, and performance measurement. This course will help you create and execute effective marketing strategies tailored to your business.
Duration
- Total: 16 hours (6 lectures)
What You Will Learn
1. Marketing Fundamentals
- The difference between marketing and sales
- Understanding the 4Ps of marketing and how they shape business success
- Exploring the buyer’s journey and key marketing concepts
2. Building a Marketing Strategy (Using SOSTAC Model)
- How to conduct market research
- Analyzing competitors and understanding their strategies
- Evaluating your business position with situation analysis
- Setting strong and realistic goals using the SMART model
- Segmenting your audience and identifying key customer groups (STP)
- Creating buyer personas to define your ideal customer
- Developing strategies to boost sales and business growth
- Building an action plan with clear execution steps
- Measuring success using Key Performance Indicators (KPIs)
Course Features
- Lectures 6
- Quiz 0
- Duration 10 hours
- Skill level All levels
- Language English
- Students 1600
- Assessments Yes
