Media Buying Course for beginners

Overview

A beginner-friendly diploma designed to teach paid advertising across multiple platforms. Learn how to plan, launch, and optimize ad campaigns, master copywriting techniques, and manage ads effectively.

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Duration

• Total: 36 hours (1.5 months)

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What You Will Learn

Marketing Strategy for Ads

• Analyzing competitor ads to understand market trends
• Applying Segmentation & Targeting for better ad performance
• Using the 80/20 rule to maximize ad efficiency
• Setting up a new ad account and launching your first campaign
• Creating a Media Buying Plan and setting an initial budget

 Meta Ads Basics

• Understanding different ad types on Facebook & Instagram
• Learning the purpose of each ad format (excluding Pixel & Lead Ads)
• Hands-on practice: setting up and executing ads

Copywriting for Ads

• Writing sales-driven ad content
• Reviewing & refining ad copy for better engagement
• Choosing the right captions for different ad formats

Advertising on LinkedIn, Snapchat & TikTok

• Understanding the unique ad approaches of each platform
• Managing and optimizing ad campaigns from start to finish

Google Ads Basics

• Creating an ad strategy on Google
• Understanding Google Ads management & objectives
• Step-by-step ad setup and targeting techniques
• Learning about keywords, ad types, and optimization