Media Buying Course

Overview

Learn how to reach your target audience on social media platforms using very effective techniques, academic knowledge, and case studies with experts. 

Target audience

• Social Media specialist wants to specialize in Media Buying.
• Media buyers want to enhance their knowledge in the field.
• Business owner – with marketing background – wants to sell their products or services online.

Duration: 66 hours (22 lectures)

outlines   

• Facebook and Instagram ads 

A-Level 1 (introduction) beginner

-Segmentation and Targeting review.

-Buyer Persona

-Highlighting on ad policies.

-Starting ad does not start from the ad

-Introduction to Ads.

-Boost post VS. Ads Manager.

-Facebook and Instagram ad types and objectives  

B-Level 2 professional ads

-ways to choose the right location 

-Creating an ad account with settings.

-Campaign, Ad sets, and Ads.

-How to set the right KPIs for your ads?

-Targeting tips and tricks (Interests, Behaviours, and Demographics).

-Custom audience and Lookalike ads.

-Placements Vs. Post location.

 C-Level 3 advanced ads

**Creating your own Website by WordPress for applying ads types  

-Awareness ads types (Reach – Brand awareness).

-Consideration ad types (Video – App install).

-How to set a Facebook pixel? And how to track it.

-The best practice Engagement ad types.

-The best practice Message ad types.

-Instagram ads – Tips and Tricks. From ads manager. 

-Creating real ads.

-Workshop to create ads for all participants.

 -Analysis of the KPI or the ads.

D-Level 4 Expert after ads

-How to achieve the maximum results at a lower cost.

-Reading reports.

-Sales funnel

-Internal Instagram ads from the app.

-Media buying Freelance keys.

2- Twitter

-How it works (choose your target – Awareness to your audience) 

– Set professional account

-Creating Ads 

-Awareness (reach)

-Consideration (video views – pre-roll views –app installs –website clicks – engagement –increase followers)

3-LinkedIn

LinkedIn goals:

-Awareness (brand awareness)

-Consideration (website visits – engagement – video views)

-Conversion (lead generation – website conversion) 

4-Snapchat and TikTok ads.

Google ads track: 

Psychology of Search

The Search Process

How an Advertiser Fits into the Search Process

Buying Funnel

Understanding The Buying Funnel

Target Users throughout the Funnel

Understanding Keyword

How Keywords Change During the Buying Funnel

Types of Keywords

Identify the Primary Searcher

Keyword Match Types

Difference Between Semantic and Syntactic Match Types

Using Syntactic Match Types Phrase Match

Using Semantic Match Types

Negative Keywords

Search Terms Used to Trigger Your Keywords

Negative Keyword Match Types Function

How to Use Negative Keywords Throughout Your Account

Keyword Research

Examine the Website for Keywords and Keyword Ideas

Utilize Google Keyword Planner Tool to Gain Keyword Ideas

Other tools ( SEMruch )

Creating Compelling Ads

Understand Ad Components

Where to Send Traffic

Features and Benefits

Create a Call-to-Action

Craft Ads That Match the Buying Cycle

Ad Testing

Types of Ad Testing

Single and Multi-Ad Group Testing

Testing Metrics and Data

Ad Extensions

Meaning of Ad Extensions

List Additional Options to Interact with Your Business

Create Special Promotions and Prices for Ads

Use Additional Options

Campaign Types Budget and Reach

Choosing the Appropriate Campaign Type

Selecting the Right Networks for Your Ads

Setting and Controlling Your Budgets

Exploring Other Settings

Location and Language Targeting

Choosing the Locations for Your Ads

Using Advanced Location

Choosing the Language for Your Ads

Audience Types

Target Users with In-Market

Target Users with Affinity Audiences

Search Campaign

Creating search campaign

Display Network

Understanding the Targeting Options

Listing the Display Ad Formats

Choosing the Targeting Method Based on the Funnel

Display Targeting Options

Contextual Targeting

Placement Targeting

Layered Targeting

Blocking Inappropriate Content

Display Ad Formats

Introduction

Create Effective Responsive Ads

Upload Image Ads

When to Use Image and Responsive Ads

Bidding and Attribution

Choose a Bid Method

Automate Manual Bidding

Reporting and Testing

Customize the Interface

Create Reports and Dashboards

Click Fraud

Ad group organization

Create Tightly Themed Ad Groups

Bulk Ad Group Creation

Campaign Organization

When to Create Separate Campaigns

Organize Campaigns Based on the Goals

Process of Account Organization

Quality Score

How Ad Rank Functions

The Quality Score Factors

Difference between Visible vs Auction Quality Scores

Working with Quality Score

Assess Quality Score Data

Improving Your Quality Score

Setting Up Your PPC Strategy

Plan and conduct a strategic Interview

Create a Marketing Plan

Create a checklist to ensure the Completion

Creating Your Account

Create the Account

Video Campaigns

Create a Video Campaign

Google search console

Google certification

Output

• By the end of the diploma, you will be able to manage paid ads campaigns on Social Media platforms strategically:

Facebook, Instagram, Twitter, LinkedIn, Snapchat & TikTok + Google

• By applying a Sales Funnel, detailed Targeting, and budget optimization 
• Building your own Website using WordPress for applying some advanced ad types in addition to Facebook pixel & re-targeting
• Analysis & Reporting and more .. to be an expert Media Buyer.

Price: 5500 L.E