SEO Course

Overview

This comprehensive SEO course provides practical and technical knowledge to enhance website visibility on search engines. You will learn keyword research, content strategy, technical SEO, local SEO, and backlinking, along with hands-on tools and real-world applications.

Duration

• Total: 36 hours (12 sessions over 1.5 months)

What You Will Learn

🟢 Module 1: Keyword Research & Strategy

• Understanding Keyword Research and creating a Keyword Plan
• Performing Deep Keyword Analysis and knowing where & when to use them
• Using programming techniques to improve keyword selection and measurement

🔵 Module 2: SEO Content Strategy

• Writing SEO-optimized content
• Understanding the difference between web pages and their ideal content
• Creating SEO-friendly content for e-commerce websites
• Developing content plans for e-commerce and service-based websites
• Mapping content based on the Marketing Funnel

🟠 Module 3: Technical SEO (Tech SEO)

• Understanding Technical SEO and its impact on websites
• Working with robots.txt, how to write and implement it correctly
• Handling Sitemap & Meta Robots for better indexing
• Managing canonical tags for SEO optimization
• Fixing duplicate content issues
• Handling 404 errors and choosing the best redirect strategy
• Managing indexing issues and auditing a website properly
• Conducting website audits using Screaming Frog
• Utilizing Google Search Console (GSC) effectively
• Understanding and implementing Schema Markup

🟣 Module 4: Local SEO & Backlinking

• What is Local SEO and how it can transform businesses
• Backlinking Strategies:
  • How to acquire high-quality backlinks
  • How to remove spam backlinks to improve website credibility

🟡 Module 5: Advanced SEO & Industry Insights

• Final Review & Q&A
• How to stay updated and continuously improve in the SEO field
• How to access premium SEO tools at a lower cost
• The best learning resources for SEO professionals