SEO Course

Overview:

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

Target audience:

• Anyone interested in learning SEO
• Junior Digital Marketer wants to Specialize in SEO
• Small Business Owners who want to increase their sales and revenue through their website
• Marketing professionals who want a deeper understanding of SEO 

Duration

o 30 hours 

o 10 sessions

Outlines:

✅Basics before writing

✅Writing strategies

✅Entertaining content and article writing

✅Introduction to SEO and Purpose of Search Engines

✅ Search engine Algorithms, ranking system, Crawling and indexing

✅ Building up an SEO strategic plan

✅ Building Website – WordPress

• Domain
• Hosting

▶️Keywords: The Foundation of SEO.

• Why you need a keyword research plan
• How to research keywords.
• Tools to help you analyze keywords.
• Understanding keyword attributes.
• Ongoing keyword evaluation.

▶️Content Optimization: How Search Engines and People View Web Pages.

• Understanding content optimization.
• Optimizing for site structure.
• Recognizing different types of content.
• Optimizing non-text components of a web page.
• Analyzing content quality.
• Defining your audience, topics, angle, and style.
• Getting ideas for content and giving recommendations to the content team.

▶️Links Strategies:

• Understanding the importance of links.
• Building internal links.
• Earning external links.

▶️Measuring SEO Effectiveness:

• Measuring SEO performance.
• Analyzing keywords.
• Analyzing links.
• SEO Tools

✅Google Updates

✅Local Search Optimization

✅Google Search Console

✅Google Analytics

✅ YouTube SEO

✅Social Media SEO

Output

• Basics before writing
• Writing Strategies for SEO
• How to write articles and how to write entertaining content
• Learn  the way Google works and recognizes your website
• learn how to build a website through WordPress and know how to choose the domain and host
• Learn how to use effective keywords
• Learn how to do keyword research according to the needs of your field.
• Learn how to use the right words in writing your content and how to review the content and prepare it properly.
• Learn how to use SEO on social media and YouTube.
• How to make a complete SEO strategy and apply everything you have learned and achieve the best results