Social Media Diploma

Overview:

Learn how to build a thorough social media campaign for any business based on a well-established marketing plan, to implement this on Social Media channels with various ways and tools. In addition to applying all the diploma tracks through the graduation project on a real case, here comes the training to make the graduates qualified for the labor market.

Duration:

•  66 hours (23 lectures) + 1-month training in a Digital Marketing Company
•  3 hours/ twice weekly (3 months)
•  3 hours/ 3 times weekly (2 months – Intensive) 

Target audience:

• Fresh graduates or university students who would like to start a Digital Marketing Career
• People who work in a Digital Marketing Company
• Anyone who wants to shift their career
• Business owners and Entrepreneurs.

Outlines:

🔹 Basic Principles of Marketing:

• Difference between Marketing and Sales
• Buyer’s journey
• Marketing mix 4Ps
• Basics in Digital Marketing

🔹Developing Marketing Strategy by SOSTAC Model

• Obtaining market research
• Competitor analysis
• Situation analysis
• Targeting audience «STP»
• How to set Marketing objectives «SMART»
• How to build the right buyer persona
• Action plan
• KPIs and control

🔹Managing Social Media platforms:

« Facebook, Instagram, Twitter, Snapchat, YouTube,TikTok, Snapchat & LinkedIn »

• Creating professional pages and business accounts
• Pages and accounts management and moderation
• How to build successful campaigns
• Tips and tricks

🔹 Running ad campaigns on Social Media platforms

« Facebook, Instagram, Snapchat & TikTok »

• Identifying Ad policies
• Implementing your own strategy in creating ads.
• Various ad forms and when to use each form of them.
• How to set campaign objectives relating to your business goal.
• Tips and tricks for improving ad results
• Discussion of positive ads case studies on social media
• Ads reporting and insights.

🔹Creating YouTube channel and ads

🔹Content Marketing

• Basics of creating content helping in achieving your marketing objectives
• How to identify the suitable tone of voice according to the brand and target audience
• Various types of content.
• Videos Scriptwriting
• How to set a content plan.

🔹Graphic Design Principles

• How to identify design problems.
• How to communicate with the graphic designer. to match the idea of the campaign.
• How to make a professional design for social media using the Canva site

🔹How to deal with your customers as a freelancer

🔹Final Projects:

1-Applying what you have studied along with the diploma in an actual project with real clients.

2-Writing an article on the academy website to be uploaded with your name.

🔹Mentorship for following the tasks and projects

🔹🔹Training in a real Digital Marketing company (120 hours).

 Price:

 The price is 4450 L.E

Output:

• Design an entirely Digital Marketing strategy.
• Develop a unique competitive advantage in the Social Media Marketing field.
• Know how to plan and execute a complete Social Media campaign.
• Use the different Social Media platforms that are in focus in Egypt and the Gulf area.
• Run Social Media Ads, optimize the budget, and measure the results.
• Develop and implement a strong content plan and also create a high-quality piece of content.