Social Media Diploma

 Overview

The Social Marketing Diploma provides a structured and comprehensive approach to modern marketing. It covers fundamental concepts, strategic planning, social media management, paid advertising, content marketing, and creative design. The program is designed to equip participants with the necessary skills to develop and execute effective marketing strategies.

Duration

• Total: 66 hours (23 lectures) + 1-month training in a Digital Marketing Company
• Standard Track: 3 hours, twice weekly (3 months)
• Intensive Track: 3 hours, three times weekly (2 months)

What You Will Learn

1. Marketing Fundamentals

• The difference between marketing and sales
• The 4Ps of marketing and their role in business success
• Understanding the buyer’s journey and key marketing concepts

2. Strategic Marketing Planning

• Conducting market research and competitor analysis
• Defining business objectives using the SMART model
• Identifying target audiences and creating buyer personas
• Developing marketing strategies and action plans
• Measuring performance using Key Performance Indicators (KPIs)

3. Social Media Marketing

Platforms Covered: Facebook, Instagram, X, Snapchat, TikTok, LinkedIn, YouTube

• Creating and optimizing professional social media accounts
• Managing social media pages and running advertising campaigns
• Best practices and expert insights for social media marketing

4. Paid Advertising

Platforms Covered: Facebook, Instagram, Snapchat, TikTok

• Understanding advertising policies and using Ads Manager
• Choosing the right ad formats for different business objectives
• Optimizing ad performance and analyzing campaign results
• Case studies and best practices for improving advertising strategies

5. Content Marketing

• Creating content aligned with marketing objectives
• Defining brand tone of voice and messaging strategies
• Content planning, copywriting, and video script development

6. Creative Design for Marketing

• Understanding design principles and working with designers
• Creating social media visuals using Canva
• Establishing and managing a YouTube channel

7. Practical Training

• Hands-on projects applying learned marketing strategies
• Mentorship and portfolio development
• Real-world marketing case studies